© 2025 Connecticut Public

FCC Public Inspection Files:
WEDH · WEDN · WEDW · WEDY
WECS · WEDW-FM · WNPR · WPKT · WRLI-FM · WVOF
Public Files Contact · ATSC 3.0 FAQ
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Cracking the China Market, Then and Now

The latest guru to inspire a crop of books about doing business in China died 60 years ago. Carl Crow was an American advertising agent who arrived in Shanghai in 1911 with one suitcase, and stayed three decades.

His book 400 Million Customers was a blockbuster hit in 1937, and recently has spawned a crop of modern-day imitators.

Many of his insights about Chinese customers — and doing business in the Middle Kingdom — still hold true today, despite a half-century of communist rule.

Copyright 2023 NPR. To see more, visit https://www.npr.org.

Beijing Correspondent Louisa Lim is currently attending the University of Michigan as a Knight-Wallace Fellow. She will return to her regular role in 2014.

Stand up for civility

This news story is funded in large part by Connecticut Public’s Members — listeners, viewers, and readers like you who value fact-based journalism and trustworthy information.

We hope their support inspires you to donate so that we can continue telling stories that inform, educate, and inspire you and your neighbors. As a community-supported public media service, Connecticut Public has relied on donor support for more than 50 years.

Your donation today will allow us to continue this work on your behalf. Give today at any amount and join the 50,000 members who are building a better—and more civil—Connecticut to live, work, and play.