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In U.S., TikTok users flock to another Chinese app -- and love the irony

MARY LOUISE KELLY, HOST:

This morning, the most downloaded free app in Apple's App Store was a Chinese-owned social media site.

AILSA CHANG, HOST:

But it's not TikTok. It's actually called Xiaohongshu, which is known here in the U.S. as RedNote. It's one of China's biggest social media platforms.

KELLY: That's right. American users are flocking to the site, looking for a TikTok alternative because of the potential ban looming. And the irony that they are moving to another Chinese-run app is not lost on them. Users like TheSleepyDM say that's part of the appeal.

(SOUNDBITE OF TIKTOK)

THESLEEPYDM: Did the U.S. government forget our founding principles? We are a nation built on spite.

CHANG: Most of the app is in Chinese, so user Kris Dew is trying to learn Mandarin.

(SOUNDBITE OF ARCHIVED RECORDING)

KRIS DEW: (Speaking Mandarin).

Why does it literally feel like the first day of school? Like, we're the new kids, and we don't know where anything is. Like, what's cool here?

KELLY: User Briton.Ray (ph) may have first-day jitters, but many Chinese users on RedNote, like Wendy Simpson, are standing by.

(SOUNDBITE OF TIKTOK)

WENDY SIMPSON: Hello, TikTok refugees. I'm here to help you better understand this platform.

CHANG: Whether TikTok does get banned or whether RedNote does, for that matter, content creators like Kaleah Denise will find a place to grow their platforms. But she's got one big question.

(SOUNDBITE OF TIKTOK)

KALEAH DENISE: How do we get paid on that app, though?

KELLY: Great question, Kaleah.

You're listening to ALL THINGS CONSIDERED from NPR News. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Michelle Aslam
Michelle Aslam is a 2021-2022 Kroc Fellow and recent graduate from North Texas. While in college, she won state-wide student journalism awards for her investigation into campus sexual assault proceedings and her reporting on racial justice demonstrations. Aslam previously interned for the North Texas NPR Member station KERA, and also had the opportunity to write for the Dallas Morning News and the Texas Observer.
Mia Venkat
[Copyright 2024 NPR]

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