About Connecticut Public

Corporate Support: Advertising & Sponsorship

Our Influential Audience has Buying Power

The Connecticut Public audience is educated, influential, professional, and growing every year. Sponsors are well regarded by our listeners and viewers. Turn your target market into your biggest advocates!

In addition to reaching a premium, responsive audience of decision makers, your message is seen and heard in an uncluttered ad environment that is trusted and brand-safe.

To become a sponsor, email us today at sponsor@ctpublic.org.

Monthly TV Viewership

526,603

Source: TRAC compiled from Nielsen-monthly average Sept-Nov 2023

Weekly Radio Listeners

170,600

Source: Nielsen SP23 National Regional Database, P12+ M-Su 6a-12m Average Weekly Cume Streaming and OTA

CTPublic.org Page Views

764,322

Source: Google Analytics, 3 month avg Jul-Sept 2023

Get your message out to an average weekly audience of 1,119,960 (and growing)

79,602
Weekly
Unique Users
Avg Time On
Site: 19:39

3,297
Monthly
Unique
Users**

152,300
Weekly
Listeners

526,603 Monthly
Viewers
(TRAC
Sept-Nov 2023)

312,465
Monthly
Streams*

51,629
Subscribers

Your Start
What's On
Full Plate
Smart or
Lucky
& More

18k
Followers

9.2k
Followers

10.8k
Subscribers

32.3k
Followers

Source: Google Analytics June 2023; Nielsen Fall 2023. *Data is totaled across channels and not deduplicated.
**Monthly avg from Apr-June 2023

Customizable Sponsorships

Brand Alignment

Align your brand with our reputation for brave, unbiased, insightful programming, and audiences who share your values.

Meaningful Messages

Connect with your target audience by using
direct, category-exclusive messages that align
with your mission and values.

Flexible Options

Customize packages by program,
platform, and partnership level
to maximize your marketing spend.

Award-Winning Content

Sponsor Emmy Award-winning content,
expert storytelling, and programs that
make your audience think, cheer, and reflect.

Local and National Reach

Engage and convert state, regional,
and national audiences based on
their interest, location, and message.

Multi-Platform Packages

Deliver multi-platform experiences on TV,
radio, digital, social media, and through
content partnerships and event sponsorships.

Your Message: in the Right Place, at the Right Time, at the Right Budget

We work with you to determine
your goals, and select the best
opportunities to reach your audience.

Sponsorship levels are completely
customizable. We’ll tailor the package
to your budget and desired level of
involvement.

We’ll partner on creative, content, and
delivery to get the most engagement
with our audience.

Radio and TV Coverage Maps

RADIO COVERAGE
A ten-station network: WNPR, W206BW, WPKT, W249CW, W258AC, WEDW, WRLI-FM, WECS, WVOF, and W279CI

TV COVERAGE
A statewide network including: WEDH,
WEDW, WEDN offering CPTV, CPTV Spirit,
and PBS KIDS.

In addition to our OTA, cable, and satellite coverage, our digital platforms offer
streaming, podcast, and digital access to Connecticut Public content 24/7.

Make an Impact with Our Engaged Audience

80%

of NPR listeners consider NPR "personally important" to them

87%

of NPR listeners take action in response to something heard on NPR

74%

of NPR listeners hold a more positive opinion of companies that support NPR

72%

of NPR listeners prefer to do business with companies that support NPR

Source: Kantar, NPR State of Sponsorship Survey, March 2022

Testimonials

For a decade we've worked with Connecticut Public to help bolster our end-of-year fund drive — the event that helps determine whether our conservation programs will have the money they need to be successful. The public radio audience is committed to the environment and conservation, and we've found that it's a perfect fit. The Connecticut Public staff has been beyond helpful in finding the right days and times for our spots to air. On a scale of 1 to 10, it's a 10.

Tom
CT Audubon Society

Connecticut Public is a great partner to the Hartford Symphony Orchestra. We love working with Sophia and the team, and they are always sharing new ideas on how to promote Hartford Symphony Orchestra news and events. The Connecticut Public audience is a perfect match for the HSO, with a strong interest in culture and the arts. We love working with Connecticut Public !

Amanda
Hartford Symphony Orchestra

Working with the team at Connecticut Public on our sponsorship was a wonderful experience….We were given several creative options, and simply-put, we are thrilled with the exposure we have received. Hearing from our colleagues and community members when they've caught our on-air mention, or noticed our sponsorship ad online, tells us that our reach with Connecticut Public is impactful, and is producing the results we had expected.

Meghan & Kristen
Freed Marcroft Divorce and Family Law

Frequently Asked Questions

What makes public broadcasting a good value?

Connecticut Public is unique because it reaches statewide viewing/listening audiences on television/radio. Our statewide coverage means that you don’t have to buy several stations/markets to reach the entire state.

Are there any restrictions on my marketing message?

We can help you craft your copy to effectively convey your marketing message and adhere to FCC guidelines. Our public television stations offer a variety of options (billboards and marketing spots that are 5-, 10-, 30-, 45-, and 60-seconds) and our radio station airs 15-second marketing spots. If needed, we can usually tweak or re-edit your television spot to adhere to FCC guidelines, if you provide us with the video components (audio, video, music bed, logos, etc). We can also work with you to produce a customized spot.

What do the terms underwriting and sponsorship mean?

Underwriting and sponsorship are public broadcasting terms for advertising. Our underwriters/sponsors buy schedules on our television and radio stations, just like they do on commercial stations.

What is a "credit"?

A credit is the public broadcasting term for a commercial or spot that airs on our television or radio stations.

What makes this advertising option different from the rest?

Connecticut Public is unsurpassed in providing a multi-platform approach to its sponsors. No other media outlet in Connecticut offers statewide television and radio, a full range of digital options, print, and more.

Become a Community Champion to Support Connecticut Public Without Advertising

BUSINESS LEADERS: You can make an impact! Support Connecticut Public’s mission to provide essential local news and outstanding educational programming — on television, radio, digital and streaming platforms. Become a Connecticut Public Community Champion! Find Out More.

For information about sponsorship or advertising opportunities, contact Nancy Bauer Phone: (860) 275-7202 or e-mail nbauer@ctpublic.org