Corporate Support: Advertising & Sponsorship
Our Influential Audience has Buying Power
The Connecticut Public audience is educated, influential, professional, and growing every year. Sponsors are well regarded by our listeners and viewers. Turn your target market into your biggest advocates!
In addition to reaching a premium, responsive audience of decision makers, your message is seen and heard in an uncluttered ad environment that is trusted and brand-safe.
To become a sponsor, email us today at sponsor@ctpublic.org.
Monthly CPTV Streams: 393,433
Source: Gen Audience Local Analytics DOMO Avg Apr-Jun 2026
Sources: 1 Google Analytics, Apr–Jun 2026; 2 Station Portal, Apr–Jun 2026; 3 Nielsen Tapscan US Total SP 26, P12+ M–Su 6a–12m; 4 Nielsen 28-day Monthly Cume Avg, Apr–Jun 2026, P2+; 5 Gen Audience Local Analytics DOMO Avg, Apr–Jun 2026
Customizable Sponsorships
Brand Alignment
Align your brand with our reputation for brave, unbiased, insightful programming, and audiences who share your values.
Meaningful Messages
Connect with your target audience by using
direct, category-exclusive messages that align
with your mission and values.
Flexible Options
Customize packages by program,
platform, and partnership level
to maximize your marketing spend.
Sponsor Emmy Award-winning content,
expert storytelling, and programs that
make your audience think, cheer, and reflect.
Local and National Reach
Engage and convert state, regional,
and national audiences based on
their interest, location, and message.
Multi-Platform Packages
Deliver multi-platform experiences on TV,
radio, digital, social media, and through
content partnerships and event sponsorships.
Your Message: in the Right Place, at the Right Time, at the Right Budget
We work with you to determine
your goals, and select the best
opportunities to reach your audience.
Sponsorship levels are completely
customizable. We’ll tailor the package
to your budget and desired level of
involvement.
We’ll partner on creative, content, and
delivery to get the most engagement
with our audience.
Radio and TV Coverage Maps
A ten-station network: WNPR, W206BW, WPKT, W249CW, W258AC, WEDW, WRLI-FM, WECS, WVOF, and W279CI
A statewide network including: WEDH,
WEDW, WEDN offering CPTV and PBS KIDS.
streaming, podcast, and digital access to Connecticut Public content 24/7.
Make an Impact with Our Engaged Audience
Source: Kantar, NPR State of Sponsorship Survey, 2025
Hear from Our Sponsors
Frequently Asked Questions
What makes public broadcasting a good value?
Connecticut Public is unique because it reaches statewide viewing/listening audiences on television/radio. Our statewide coverage means that you don’t have to buy several stations/markets to reach the entire state.
Are there any restrictions on my marketing message?
We can help you craft your copy to effectively convey your marketing message and adhere to FCC guidelines. Our public television stations offer a variety of options (billboards and marketing spots that are 5-, 10-, 30-, 45-, and 60-seconds) and our radio station airs 15-second marketing spots. If needed, we can usually tweak or re-edit your television spot to adhere to FCC guidelines, if you provide us with the video components (audio, video, music bed, logos, etc). We can also work with you to produce a customized spot.
What do the terms underwriting and sponsorship mean?
Underwriting and sponsorship are public broadcasting terms for advertising. Our underwriters/sponsors buy schedules on our television and radio stations, just like they do on commercial stations.
What is a "credit"?
A credit is the public broadcasting term for a commercial or spot that airs on our television or radio stations.
What makes this advertising option different from the rest?
Connecticut Public is unsurpassed in providing a multi-platform approach to its sponsors. No other media outlet in Connecticut offers statewide television and radio, a full range of digital options, print, and more.
Become a Community Champion to Support Connecticut Public Without Advertising
BUSINESS LEADERS: You can make an impact! Support Connecticut Public’s mission to provide essential local news and outstanding educational programming — on television, radio, digital and streaming platforms. Become a Connecticut Public Community Champion! Find Out More.
For information about sponsorship or advertising opportunities, contact Nancy Bauer Phone: (860) 275-7202 or e-mail nbauer@ctpublic.org