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Matthew Carter is the Oprah of fonts. He has created Georgia, Tahoma, Bell Centennial and Verdana. Everything he touches turns to gold. For his troubles, Carter recently received a Mcarthur Genius Grant. We're thrilled to have him on he show today, but even more thrilled by the topic of fonts and typography. We'll be talking today about how fonts sell movies, tip elections, and convey stability, austerity or prosperity.
We'll be exploring the notion that when you see a font, you have a series of psychological reactions and associations of which you're probably not conscious.
Or maybe you are. People have become passionate about fonts. Carter says he used to tempted to lie when a person sitting next to him on a plane asked his profession. Now it can be a lengthy conversation about what font they should be using in order to become more popular.
Leave your comments below, e-mail colin@wnpr.org or Tweet us @wnprcolin.
