Every presidential election, campaigns flood our TVs with political ads. Back in 1952, “Ike for President” became the very first political advertisement on TV. Dwight Eisenhower's campaign may have been the first to use television like this. But it’s certainly not the last.
Today, more than 70 years later, political ads are everywhere. In recent weeks, both the Kamala Harris and Donald Trump campaigns have ramped up their advertising. And it’s no longer just on our TV screens; it’s on social media platforms, too.
This hour, we’re looking at political advertising during the 2024 election cycle and how it impacts what we do at the ballot box.
Are you seeing candidates duke it out via TV ads? What messages have grabbed your attention?
GUEST:
- Erika Franklin Fowler: Professor of Government at Wesleyan University and co-director of the Wesleyan Media Project
Note: The ad from Rep. Jahana Hayes's campaign played in this episode originally aired in 2022 and was featured on the campaign's website homepage at the time of this broadcast. This episode originally aired on August 24, 2024.
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